Job Description:

Have you ever come up with a killer headline in the shower? Do followers think your Tweets are pretty sweet? Is video your secret vice? Are you ready to show working adults how education can help unlock their full potential?

Well, this role is for you. As a Digital Copywriter, you ll collaborate with our in-house integrated marketing team to create concept-driven social media campaigns that incorporate words, pictures and video to capture the hearts and minds of prospects, customers and influencers. You ll also take the lead in creating social media campaigns designed to support and elevate the company brand. Working closely with the creative team, strategists and project managers to ensure creative concepts and executions meet brand standards and established business objectives will be in your wheelhouse.

Responsibilities

• Copywriting Skills
• Provide concept-driven creative ideas and solutions for strategic social media campaigns
• Research, explore, and communicate best practices in social media copy and discern which competitive ideas are most effective
• Use consumer insights data, platform performance, and key social media trends to inform the development of strategies and plans
• Collaborate with other copywriting leads to ensure a consistent voice across campaigns
• Lead, design and implement social strategy with emphasis on a holistic, full-funnel approach that aligns with business goals
• Generate, edit, publish and share original, engaging content daily (e.g. original text, photos, videos and news)
• Concept original short-form videos that leverage the strengths and nuances of various social channels                                                                                                                   Qualifications Basic Requirements:
• Bachelor s degree in communications, journalism, English, advertising, or a related field
• Five or more years of experience leading the creative for social media
• Deep knowledge of all aspects of the social space: platforms, vendors, measurement, content creation, media, technology, UX
• Large, integrated cross-channel campaigns and promotional experience                                                                                                                                                     REQUIRED KNOWLEDGE, SKILLS AND ABILITIES: 
• A Bachelor s degree in English, Communications or related field is preferred 
• An understanding of Search Engine Optimized (SEO) copy At least 3-5 years of related work experience in writing copy for websites, corporate marketing and/or advertising is required. 
• At least 3-5 years of professional copywriting experience in marketing/advertising preferred 
• Experience creating unique and versatile content for articles, blogs, and banner ads
• Agency experience is a plus. 
• Strong knowledge of the Web environment and best practices in communicating online 
• Exceptional written, interpersonal and organizational skills 
• Attention to detail and the ability to simultaneously coordinate multiple projects 
• Ability to manage multiple assignments and tasks while meeting deadlines